Slogan
Ancient Greece: The Woodstock of Antiquity (unofficial)
London 2012: Inspire a Generation
Figurehead
Ancient Greece: Zeus, supreme ruler of gods and men. Known for loving the ladies, being capricious and making thunderbolts.
London 2012: Wenlock, all-seeing one-eyed mascot. Known for loving sports, having fun and making friends.
Big Business
Ancient Greece: Sacrifices and rituals took up as much time as the Games.
London 2012: Estimated £8.8 billion for stadium, Olympic Village, infrastructure and marketing.
Keeping it clean
Ancient Greece: Athletes swore an oath upon slices of boar’s flesh that they wouldn’t “sin against the Olympic Games.”
London 2012: Approximately 6,200 drug tests will be carried out by 1,000 agents.
Opening ceremonies
Ancient Greece: Processions, incantations and incense-burning. Gods placated with animal sacrifices.
London 2012: Staging of pastoral British scene by Trainspotting director Danny Boyle. Animal rights groups angered by plan to use real farm animals.
Aristocratic attendance
Ancient Greece: Aristotle was a fan; Plato loved watching wrestling; Sophocles was into handball.
London 2012: Queen Elizabeth II will open the Games; her equestrian granddaughter Zara Phillips will compete.
Non-starters
Ancient Greece: Married women, who were banned from participating in or watching the Games.
London 2012: Elmo, whose status as a puppet didn’t deter 5,500 Facebook supporters from encouraging his Olympic bid.
The spoils
Ancient Greece: Official prize: Wreath of olive branches. Bonuses: Cash, prime theatre seats, vats of olive oil and occasionally a priesthood.
London 2012: Official prize: Medal. Bonuses: Endorsements, public-speaking engagements, occasional dalliance with model/starlet.